(Read time: 5 minutes)

Hey, Andrew here.

In today’s issue we’ll go over:

• The top 6 ways to influence people to do what you want

• A sneaky “mind game” pulled in 75% of interviews

• Revealing the $120M email strategy being used by a personal brand

Let’s get into it.

Newsletter/Copywriting Tip of the Day

There’s a controversial personal brand printing $10M/mo. selling info through email.

And although his ethics may be dubious… his marketing isn’t.

Watch the full breakdown of his strategy here: (link)

The 6 Weapons of Influence (That'll Make Your Copy Unstoppable)

Imagine having the power to:

• Get prospects nodding "yes" before you even pitch

• Position yourself as the undisputed expert in your field

• Use social proof like a Jedi mind trick

• Tap into the reciprocity to create an army of loyal customers

• Use likeability to melt away sales resistance like butter in a hot pan

Sounds like fantasy? It's not. It's the science of influence, baby.

And it’s what Robert Cialdini teaches in his bestsellers, “Influence” and “Pre-Suasion”.

And over the next two weeks, I'm going to break down each of his “6 Influence Triggers” for you:

1. Commitment and Consistency

2. Reciprocity

3. Liking

4. Authority

5. Social proof

6. Scarcity

By the end, you'll have an arsenal of persuasion techniques that'll make your conversion rates go vertical.

Today, we're starting with a big one…

Commitment and Consistency: Your Secret Weapon for Bulldozing Resistance

People are dying to be consistent with what they've already said or done. It's like an itch they can't help but scratch.

Let me paint you a picture:

You're at a job interview. The interviewer asks:

"Why did you apply for this position?"

You start listing your qualifications, your passion, how perfect you are for the role.

Boom.

You've just fallen into the Commitment and Consistency trap - convincing yourself why you want the job.

Now here’s how you can flip it to your advantage…

In your next sales call, ask your prospect:

• "What made you book a call with us today?"

• "If we could solve just one problem for you, what would that be?

• “And why do you need that problem solved now?”

When they answer, they're not just talking. They're committing.

They're painting themselves into a corner where saying "no" later feels like lying to themselves.

Easy boost to your conversions.

Quick ways you can implement this:

1. Put tie-downs into your sales flow (without being cheesy)

2. Get your audience to agree to small things in your copy

3. Leverage past behaviours - "As someone who's already taken the first step towards XYZ..."

Just make sure you’re being straight about it.

We're not here to manipulate.

(plus, if your offer sucks, no amount of psychology will save you!)

In our next email, we're diving into the reason why toilet paper sold out during the pandemic.

AKA, Scarcity.

-Andrew